Road American
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Why do some non-construction products misuse the term “bitumen emulsion” and how does this differ from industrial emulsions?
Some consumer products use “bitumen emulsion” loosely for marketing, even when the product is a different type of coating or contains unrelated ingredients. Industrial emulsions are defined by controlled dispersion chemistry, standardized test methods, and performance requirements for roads or waterproofing. The difference matters because industrial emulsions must meet residue content, stability, viscosity, and breaking criteria to function in production and construction. Misused terminology can mislead buyers and cause compatibility or performance failures.
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