Rheological characterization of storage-stable SBS modified asphalts is crucial for optimizing asphalt modification processes. It involves assessing the viscoelastic properties, such as viscosity and elasticity, which influence the performance of the modified asphalt under various temperatures and loading conditions. This characterization helps in selecting appropriate SBS grades, ensuring compatibility with base asphalt, and predicting long-term performance. Ultimately, it aids in formulating asphalt mixtures that exhibit enhanced durability, resistance to deformation, and improved workability.