KE100 modified bitumen is applied in asphalt or bitumen modification processes through a blending technique. Initially, KE100 is heated to a specific temperature to achieve optimal viscosity. It is then mixed with conventional bitumen in a controlled environment, ensuring uniform dispersion. This modified blend enhances the performance characteristics of the asphalt, improving its resistance to deformation, temperature fluctuations, and aging. The resulting product is suitable for various applications, including road construction and maintenance.